The facts about fake reviews Which? investigators reveal tricks that sellers use to mislead online shoppers
Share by email ‘Fake news’ isn’t the only type of misinformation we need to be wary of in 2018 – fake reviews are also a growing problem for online shoppers according to a Which investigation. As the UK gears up for the festive shopping season, we went undercover to find out whether shoppers are right to be putting their trust in customer reviews on sites such as Amazon. In the course of the investigation we found: A network of Facebook groups set up to reimburse shoppers for Amazon purchases in exchange for positive reviews. Sellers demanding a high or five-star rating in return for a refund on their purchase. Refusal to reimburse costs when ‘honest’ reviews were posted.